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Education & Schools
340% ADMISSION LEADS SURGE FOR APEX UNIVERSITY
Client: Apex International University
THE CHALLENGE
Apex University was struggling with high customer acquisition costs on traditional print and Meta lead ads during the peak admission window, yielding unverified lead contacts.
WHAT WE DID & STRATEGY
Lokaal India engineered a hyper-targeted full-funnel video strategy featuring genuine campus walkthroughs, alumni success stories, and instant WhatsApp lead verification.
CAMPAIGN EXECUTION
Deployed 24 micro-creative ad variations across North India, optimized daily bidding on Google Search intent keywords, and managed real-time lead routing into the university admissions CRM.